CX Playbook

Running a Customer Experience Transformation is often far from straight forward. As a result we have put together a playbook along with guidance notes to help you on your journey. You can click on the different areas of the diagram below to learn more about each element.

Also feel free to ask us a question using our chat functionality. You will be suprised at how cool and helpful we are.



OK so having the right governance is good, but you need to take your organisation on a transformation journey to get there! We’ve developed a four step approach to this called ICON. Find more about it here.

Our Past Clients

Prior to opening CX CENTRIC in 2019, Jonathan Daniels, the Founder and Director of CX CENTRIC, also owned an operated a successful consultancy in the United Kingdom. Because of this he built a strong reputation, having achieved successful and noteworthy results for the following companies:

CCXP Customer Experience Transformations
Jonathan Daniels is proud to be a certified Customer Experience Professional

The above video presents why Jonathan Danies, Customer Experience Coach, decided to apply for the CCXP certification. Although we manage customer experience transformations, we ensure our consultants have all round knowledge of the core areas of Customer Experience.

Leading Customer Experience Transformations – Our Book

First of all leading a Customer Experience Transformation requires specialist skills and knowledge (as well as energy). As a result we are putting together a step by step, practical guide, in the form of a book. To be notified about when there are advances in the CX CENTRIC playbook, or when the book will be released please join our mailing list.

Finally, please use this link to connect directly with Jonathan Daniels via Linkedin.

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