Driving Media Subscriptions through Customer Experience: Event Structure

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CX-Centric hosted an interesting event on the 10th of March, 2021. For this event, we had a well-informed and participative audience as most of the attendees had an idea of how to transform from print to digital media. The keynote speakers(Ali Lichtenstein and Alana Matos) of this online event shared incisively about how their respective companies which are Dow Jones and Economist respectively have won with CX in media to transform their subscriptions from print to digital publications. The main touchpoints the keynote speakers concentrated much on, were the how and why part of transforming from print to digital subscriptions. Adding on to that, Alana had to admit that changing their subscriptions to digital, allowed for a much more strengthened relationship between the organization and the customers though she highlighted that such positive results were due to repetitions in customer research exercises which eventually led to the organization to shape and design its digital subscription services to the liking and benefit of customers.

Transforming from print to digital media subscriptions has grown in importance over the past year owing to the Corona Virus restrictions which have led to people working from home hence the need to access everything digitally. For this session, there was a lot to talk about Digital Transformation, speaking to Alana and Ali it was made clear that the Media Industry can be used as an example/template for other sectors. Today The Wall Street Journal and The Economist still receive cheques in the post of physical magazines, and at the same time, they need to cater to the new Digital generations who needed a totally new proposition.

Interested in Sponsorships or Collaborating? Get in touch here: jonathan@cx-centric.com

In the meantime, below we present some information from the event.

Global Spread of Participants

Would you consider making use of Economist Subscriptions?

Would you consider making use of Wall Street Journal?