Focusing on Measurement and Performance enables an organization to understand how profitable its efforts are, as well as the value it delivers to its customers and other stakeholders. It is important to have a clear picture of how your organization is currently performing, both from an internal/operational perspective, as well as from the customer’s perspective. As we improve the Customer Experience it is important to ensure that your organization and its customers are reaping the benefits of these changes and to ensure that these changes drive business growth.
Develop framework and linkage of improved experiences to business outcomes (growth, attrition, profitability, etc.).
Ensuring Develop infrastructure and mechanisms to capture CX data (surveys, operational data, customer behavior, word of mouth, financial performance, etc.).
Regularly review CX metrics and feedback at all levels of the organization and take action.
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